The Markets
The landscape of the automotive industry has transformed drastically over recent years and there are many key factors at the roots of this change. Humanity is far more conscious of the impact it has on the world it inhabits and new laws are being made to mitigate the unwanted by-products of our activity. Yet at the same time that we demand less the automotive markets, whose continued existence is heavily dependent upon innovation, demand more.
Within the automotive industry each proposed solution comes with its perks and shortfalls; whether the solution be through engine downsizing, increased electrification, alternative fuels or alternative powertrains. Despite the growing trend towards drivetrain electrification, internal combustion engines will nevertheless remain the predominant form of propulsion in vehicles for years to come.
The challenge, therefore, is to make modern passenger vehicles more economical and ecological whilst maintaining, if not exceeding, the existing level of performance.